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The Opportunity
The Hamilton Holt School at Rollins College offers affordable degree programs for working adults at one of the South's most prestigious colleges. With a lack of qualified leads in its pipeline, regional and online programs vying for potential students, and the challenging landscape of higher education, The Hamilton Holt School needed a campaign focused on brand awareness for its undergraduate programs and driving conversions.
The Solution
The Second Mile team worked with BeneRe to implement a Salesforce to HubSpot migration and a Sales Pro and CRM setup.
Our team first conducted a period of discovery to understand where there were inefficiencies and gaps in BeneRe's existing sales processes, tech stack, and data. We then implemented a custom portal strategy to implement BeneRe's Sales Hub and CRM, including a data migration from Salesforce to HubSpot.
The Second Mile team created extensive documentation for best practices and processes for the BeneRe sales team's reference and future growth. We also conducted both group and 1:1 CRM and sales training sessions to better equip and support the sales reps when completing their daily SOPs in the platform.
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The Results
In the first 60 days of switching to HubSpot.
Impressions
262.28% ⬆️ Year Over Year Impressions
Lead Results
258.46% ⬆️ Year Over Year Inquiries
Cost Per Lead
59.64% ⬇️ Year Over Year Cost Per Lead
Click Results
123.31% ⬆️ Year Over Year Clicks
