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The Opportunity
The Hamilton Holt School at Rollins College offers affordable degree programs for working adults at one of the South's most prestigious colleges. With a lack of qualified leads in its pipeline, regional and online programs vying for potential students, and the challenging landscape of higher education, The Hamilton Holt School needed a campaign focused on brand awareness for its undergraduate programs and driving conversions.
The Solution
The Hamilton Holt School at Rollins College worked with Second Mile to create a digital lead generation campaign to increase their program inquires, impressions, and decrease the cost per lead.
The campaigns started with an applicant-centric content strategy, moved into creative development, and implemented optimized landing pages, gated content, PPC, social ads, email marketing, and lead nurturing.
Ultimately, what made this campaign successful? Ongoing campaign optimization. Staying nimble and strategic with real-time updates allowed Rollins' campaigns to exceed its goals and produce highly-qualified leads.
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The Results
In the first 60 days of switching to HubSpot.
Impressions
262.28% ⬆️ Year Over Year Impressions
Lead Results
258.46% ⬆️ Year Over Year Inquiries
Cost Per Lead
59.64% ⬇️ Year Over Year Cost Per Lead
Click Results
123.31% ⬆️ Year Over Year Clicks
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