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Case study

American Bedding Case Study

Enhance online presence and revenue with a comprehensive digital marketing strategy for American Bedding. Improved website, SEO, and paid search led to significant ROI and revenue growth.

Client
American Bedding
Updated
Bunk beds and mattresses from American Bedding.
Person demonstrating an American Bedding bunk bed and mattress.

The Opportunity

American Bedding Manufacturers faced a significant opportunity to enhance their online presence and maximize revenue generation through various digital marketing channels. They sought to improve their online performance, increase ROI, and gain a better understanding of how their different marketing initiatives were contributing to their overall revenue.

Their goals were:

  • Improve actionable marketing data
  • Eliminate irrelevant site traffic
  • Create a streamlined customer journey
  • Pursue new industries to market to and expand their customer base.

The Solution

To address the challenges and opportunities presented by American Bedding Manufacturers, we implemented a comprehensive digital marketing strategy with a primary focus on the website.

Here's what we did:

  • Website Rebuild and Optimization: We recognized that American Bedding Manufacturers' website was a crucial touchpoint for their customers. We conducted a thorough analysis of their existing website and identified areas that required improvement. We then embarked on a complete website rebuild and optimization effort.
  • SEO Enhancements: Simultaneously, we worked on improving the website's SEO. We conducted keyword research, optimized on-page content, and implemented technical SEO improvements.
  • Paid Search Optimization: We conducted a thorough review of their paid search campaigns, optimized ad copy, refined targeting parameters, and adjusted bidding strategies. This resulted in a more efficient allocation of ad spend and improved click-through rates and even saved them money on their ad spend budget while seeing a significant increase in their conversion rate compared to the previous years.
  • Email & Blog Content Optimizations: We’ve prioritized their email marketing campaigns by segmenting their audience, creating personalized content, and optimizing email send times. This led to higher open rates and increased email-generated revenue.
Manufacturing equipment on the American Bedding factory floor.

The Results

Revenue Generated From Paid Search:

$1,874,354.25

Return on Ad Spend (ROAS):

6,099.01%

Website Views

4,718% increase in website views from From Q1 to Q2 of 2023

Revenue Generated From Organic Search

$2,225,872.50

Investment Gain

$4,012,875.42

Total Revenue Generated From SM Initiatives

$4,101,077.75

Every person I've interacted with at Second Mile has been extremely, kind, passionate, and knowledgable, and I'm so thankful to have found them as a partner.

Mandi R.

American Bedding

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