American Bedding Case Study

To address the challenges and opportunities presented by American Bedding Manufacturers, we implemented a comprehensive digital marketing strategy with a primary focus on the website.

Here's what we did:

• Website Rebuild and Optimization: We recognized that American Bedding Manufacturers' website was a crucial touchpoint for their customers. We conducted a thorough analysis of their existing website and identified areas that required improvement. We then embarked on a complete website rebuild and optimization effort.
• SEO Enhancements: Simultaneously, we worked on improving the website's SEO. We conducted keyword research, optimized on-page content, and implemented technical SEO improvements.
• Paid Search Optimization: We conducted a thorough review of their paid search campaigns, optimized ad copy, refined targeting parameters, and adjusted bidding strategies. This resulted in a more efficient allocation of ad spend and improved click-through rates and even saved them money on their ad spend budget while seeing a significant increase in their conversion rate compared to the previous years.
• Email & Blog Content Optimizations: We’ve prioritized their email marketing campaigns by segmenting their audience, creating personalized content, and optimizing email send times. This led to higher open rates and increased email-generated revenue.